Some Guidelines in Designing a Law Firm Website
In order for your law firm website to get the results you wanted, you would need a solid design that will draw visitors and keep them in your site. In order to achieve your results, there are some design guidelines that you can follow. When you check out these pointers, you will find it not as hard as it sounds and you can easily unleash your creativity when following these tips.
People who are in need of a lawyer generally have their mind and case on it, so it is better to stick with a simple website design. By keeping your website clean and easy to navigate will allow your potential client to focus on your message and can easily come to a decision if you are the right lawyer for his or her case. An example of a law firm that has established its website to this criteria is the firm of DeSalvo Law.
In order to simplify your website design, you can utilize large headers and put colors that are contrasting, you can shorten long paragraphs, you can use white space that will separate content, you can lessen the overall amount of text, and you can use powerful images as combination with your text to convey a message. Getting to the point fast and communicating easily should always be the main objective of your website design.
Our next advice when you make your law firm website is to make it mobile friendly, and since designers know the negative impact of a complicated site on the search engine, they should be able to make it to this criteria. Be aware that studies have shown that smart phones are used in going online by 64% of adult cell phone users and 34% of mobile internet users, and this is a good reason to make your site mobile friendly. It is a fact that these percentages are increasing nowadays, and so if your law firm has a website that is not mobile friendly, the probability is you are losing already potential customers.
It is advisable that you law firm’s website is well organized in content and has a clear call to action, and this means seamless and easy to use through proper placement of content, and this is another tip to have an effective law firm website. The content that is referred here is anything that is not just visual, and this means blog posts, press stories, the profile of the lawyer and also a scripted video would be good.
Rules of design like keeping your text to a minimum, sentences used are short and simple, not using vocabulary, and breaking up big blocks of text through white space, can be followed.